Samson Wiklund (

Date: March 29, 2011

I am Samson Wiklund, Interaction Designer and co-writer of the book “Open Softwear – Fashionable prototyping and wearable computing using the Arduino” .I am currently a resident of the glorius nation of Sweden and active as Editor for and Producer and Host for the old-school centric podcast “Retroresan”.

Most people think of design as the colorful wrapping to dazzle the users eyes. I consider that one of the most widely spread lies of the universe. Sure, an element of design is the visual approach, but if that were the foundation, anyone with a crash-course in Photoshop would be a designer. I consider design, especially interaction design, to be the taste, mood and sensation throughout the entire use-experience. good design flows through the product: the interface, the form, the input and the output. Sometimes beautiful, sometimes butt-ugly, but always by purpose.

A reaction is never an accident.

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