Metrics Guided Design

Metrics guided game design creates a visibility into player behavior allowing to create an engaging experience with minimal frustration. This presentation is an introduction to business and gameplay metrics and some of the most common uses of metrics guided approach to game development and operations.


  • Basic metrics vocabulary
  • Business metrics and use of analytics
  • Metrics guided design

About Irene

Irene Hjorth is a former producer at Junebud AB for indie MMO MilMo. Currently analyst at Massive Entertainment a Ubisoft Studio working with business and design teams on creating cutting edge analytics systems for games and online products. She is also an avid World of Warcraft player.

Leave a Reply